How long would you wait for a website to load in your browser?
As you can imagine, slow websites turn visitors away and kill conversions. In times when you need to connect with your audience, it’s important to improve your online presence in order to engage with more potential clients and close more sales!

If you don’t know much about site speed, here are 6 facts to get you started:

1. Site speed is now an important ranking factor :
Did you know that, as of July 2018, site speed became an important ranking factor for websites? Out of myriad ranking factors to consider, site speed is now one of the most essential. Many SEO experts may make it seem like optimization is a breeze. However, unless your website is also optimized for speed, you can say goodbye to maintaining your good rankings.

2. A slow website can affect user experience :
About 77% of websites take longer than 10 seconds to load on a device. With that said, about 40% of people will click away from a website that won’t load under 2 seconds. But what does this mean for your business? First, it means that site speed really matters! And second, it means that, the sooner you optimize your website for speed, the sooner you’ll be among the top 23% with a fast website!

3. Site speed helps you build trust around your brand :
Websites that load quick make a great first impression! Websites that load slow, on the other hand, will drive visitors away. Slow site speed today affects your SEO, you rankings and even your user experience. Whereas, a website that loads fast will immediately impress your visitors and in turn, will help you build trust around your brand.

4. A fast website will help increase your conversions :
Did you know that users spend 70% more time on a website, if it loads quickly? Furthermore, statistics also show that more than 50% of people claim that quick page loads are important for their loyalty to a website. If you’re looking to land more clients that convert, make sure you optimize your website for speed and reduce the chances of your visitors checking out the competition.

5. Site speed will affect the performance of your ads :
Page speed can have a serious impact on your Google Ads campaigns as well. And in some cases, that’s not good. If someone clicks on your ad, but your website won’t load, you’re not only sending your customer away, but you’re letting Google know that your landing page experience is poor and your Ad rank could suffer as a result.

6. Site speed can easily be improved :
If it takes too long for your website to load, people will likely give up and leave. Furthermore, search engines will only be able to crawl a small part of your website before using their entire allocated crawl budget. But if there’s one thing you should keep in mind about site speed is that it can be improved! Regardless of the CMS, design or even age of your website, there’s always a way to optimize it for speed and reap the benefits.